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DECODING FTP
What it means and how to use it

If you're working with a designer or ad agency, placing art in a publication, creating a website, or transferring files between coworkers, chances are that at some point you will need to use FTP.

What is FTP? It stands for File Transfer Protocol, but what you really need to know is that it's a way to exchange files over the internet. A virtual file cabinet, FTP is commonly used to transfer website files (html code and images) to the site's hosting server, to download MP3 music files, or to transfer large files that would bog down email servers.

 

Looks can be deceiving! An FTP address looks a lot like a web address, except that it starts with ftp:// instead of http://. But don't treat them the same! Unlike a website, FTP requires a user name and password to access files. While many web browsers are now able to connect to ftp servers, you're better off using FTP access software--called an FTP Client--to access and transfer files.

 

FTP Clients allow you to manipulate files on the FTP server: to log in, view files, upload new files, and download files. Other features include creating new file folders, transferring files to different folders, and deleting files.


Free FTP software is available for download for both Macs and PCs. Many offer upgraded features for purchase, but I've never needed to invest in these--the basic software works just great. I've used a program called FETCH for my Mac for many years and find it to be very user-friendly. You can download a free trial version at fetchsoftworks.com. If you're a PC user, you may want to try WinSCP. For both platforms, FileZilla gets high marks as free, general public license software, and FireFTP for use with the Firefox internet browser.

 

And finally, some resources: Here's a great resource comparing FTP clients, including prices, compatibility, and functions: en.wikipedia.org/wiki/Comparison_of_FTP_clients. And last, and article about creating a more secure FTP environment

It's almost here: the new budget year. In this economy, now--more than ever--it's critical to have a plan to keep in front of your audiences in a consistent and meaningful way. At Mix Creative, we're here to help you achieve your marketing and advertising goals: researching your market, finding the best media options to reach your target audiences, and presenting well-designed and consistent campaigns  across media platforms that set your business apart from its competitors. 


Feel free to contact us if you'd like some help in planning your marketing strategy for the next year. Or, take a look at our blog entry with helpful links about planning a marketing budget for your company. At Mix Creative, we work with clients with a wide range of budgets, propelling us  to be innovative in crafting affordable strategies for our clients. 

 

 

 

We're the perfect combination of graphic design, market sensibility, and advertising execution. So whether your business craves a new brochure and website re-design or a full advertising campaign, we've got the recipe for your success.  

 

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Woodbury Lakes
Shopping Center

Holiday direct mail with fold-out flap.

 

 

Women in Networking

Tradeshow banner.

 

 

"Your creativity, encouragement, and insight to our marketing needs is widely appealing to draw in continued customer interest for Minnesota Wine Tours."

-Kristi Kowal, Minnesota Wine Tours

 


Just in time for the holidays, here's a favorite drink mix that's sure to delight your party guests!

CRANBERRY RASPBERRY FLIRTINI
(my husband prefers the name KLINGON BLOODLETTERS, I guess it sounds a little less froufrou!)           

2 ounces Cranberry Juice Cocktail

1 ounce vodka 1/2 ounce raspberry liqueur
1 ounce champagne or sparkling wine
Fresh Cranberries and fresh raspberries, garnish


DIRECTIONS:
Combine the cranberry juice cocktail, vodka, and liqueur in an ice-filled martini shaker. Shake gently and strain into a large martini glass. Top with champagne and garnish with fresh cranberries and raspberries.

Makes 1 serving.

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