What it means and how to use it
If you're working with a designer or ad agency, placing art in a publication, creating a website, or transferring files between coworkers, chances
are that at some point you will need to use FTP.
What is FTP? It stands for File Transfer Protocol, but what you really need to
know is that it's a way to exchange files over the internet. A virtual file cabinet, FTP is commonly used to transfer website files (html code and
images) to the site's hosting server, to download MP3 music files, or to transfer large files that would bog down email servers.
Looks can be deceiving! An FTP address looks a lot like a web address, except that it starts with ftp://
instead of http://. But don't treat them the same! Unlike a website, FTP requires a user name and password to access files. While many web browsers
are now able to connect to ftp servers, you're better off using FTP access software--called an FTP Client--to access and transfer
FTP Clients allow you to manipulate files on the FTP server: to log in, view files, upload new
files, and download files. Other features include creating new file folders, transferring files to different folders, and deleting
software is available for download for both Macs
and PCs. Many offer upgraded features for purchase, but I've never needed to invest in these--the basic software works just great. I've used a
called FETCH for my Mac for many years and find it to be very user-friendly. You can download a free trial version at fetchsoftworks.com. If you're a PC user, you may want to try WinSCP. For both platforms, FileZilla gets high marks as free, general public license software, and FireFTP for use with the Firefox internet browser.
And finally, some resources: Here's a great resource comparing FTP clients, including prices, compatibility, and
functions: en.wikipedia.org/wiki/Comparison_of_FTP_clients. And last, and article about creating a more secure FTP environment.
It's almost here: the
new budget year. In this economy, now--more than ever--it's critical to have a plan to keep in front of
your audiences in a consistent and meaningful way. At Mix Creative,
we're here to help you achieve your marketing and advertising goals:
researching your market, finding the best media options to reach your
target audiences, and presenting well-designed and consistent
campaigns across media platforms that set your business apart from its
Feel free to contact us if you'd like some help in planning your marketing strategy for the next
year. Or, take a
look at our
with helpful links about planning a marketing budget for your company.
At Mix Creative, we work with clients with a wide range of budgets, propelling us to be innovative in crafting affordable strategies for our
perfect combination of graphic design, market sensibility, and
advertising execution. So whether your business craves a new brochure
and website re-design or a full advertising campaign, we've got the
recipe for your success.
Know Someone Who Needs to Mix it Up?
Got a friend, co-worker or maybe a
boss who could benefit from a few creative tips, interesting
news, and fun? Send the The Mixer! Click on the "Send to a Friend"
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Holiday direct mail with fold-out flap.
Women in Networking
"Your creativity, encouragement, and insight to our marketing needs is
widely appealing to draw in continued customer interest for Minnesota Wine Tours."
-Kristi Kowal, Minnesota Wine Tours
Just in time for the holidays, here's a favorite drink mix that's sure
to delight your party guests!
CRANBERRY RASPBERRY FLIRTINI
(my husband prefers the name KLINGON BLOODLETTERS, I guess it sounds a little less froufrou!)
2 ounces Cranberry Juice Cocktail
1 ounce vodka
1/2 ounce raspberry liqueur
1 ounce champagne or sparkling wine
Fresh Cranberries and fresh raspberries, garnish
Combine the cranberry juice cocktail, vodka, and liqueur in an ice-filled martini shaker. Shake gently and strain into a large
martini glass. Top with champagne and garnish with fresh cranberries and raspberries.
Makes 1 serving.