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Target audiences
MARKET LIKE YOU MEAN IT
5 Tips for Selecting and Building Your Audiences


Thank you to everyone who attended the Market Like You Mean It breakout session at the Destined to Win in 2010 conference. We had so much fun presenting and loved the energy in the room! The following is an excerpt from our talk, including 5 Tips for Selecting and Finding your Target Audiences.

TIP 1: SELECT YOUR AUDIENCES CAREFULLY
As a business, you have the ability (and privilege) to select the audiences to whom you sell your goods and services. Here are some factors to consider when selecting your audiences:
  • Do they have money?
  • Are they someone you want to work with? Do they match your aesthetic/philosophy/company mission?
  • Will they withstand fluctuations in the economy? Consider having 3-5 industry focuses.
TIP 2: MARKET TO YOUR CURRENT CUSTOMERS
The best way to get started: survey your customers to find out how you’re doing, what they’d like to see, how you can improve, and more. It’s tough love that will pay off if you make the effort!

TIP 3: BUILD YOUR PERMISSION-BASED MARKET
Make it easy for potential customers to hear from you: include your e-newsletter signup link on every page of your website, offer something of value (a free report, a book, etc) for people who sign up for your list, hand out comment cards when you give a talk, ask at the time of purchase, or even customize your email footer with a link to sign up for your newsletter.

TIP 4: CREATE A MARKET FOR YOUR PRODUCT

Educate audiences about your product. Network, host events, give demonstrations, and even offer classes related to your products and services. See more ideas in our blog post, Tips for Surviving the Economy.

TIP 5: MARKET TO A NICHE AUDIENCE
Gone are the days when everyone watched the same programs (and commercials) on television. Today’s audiences are incredibly segmented, getting their information and influences from incredibly diverse sources. Trying to reach, well, everyone, therefore, is a nearly impossible task that requires a herculean budget. It’s smarter, more efficient, and lucrative to go after a small chunk of the market. The trick is to go at it full-on, don’t be timid! Communicate your niche to everyone you know!
Mix News
Destined to WIN award ceremony
 
 
Above: Mix Owner, Katrina Hase and Women In Networking President, Teresa Thomas-Carroll.

We were SO thrilled to win the 2010 Destined to Win Award!
The entire day at the Destined to WIN in 2010 conference was a blur of greeting familiar faces, meeting inspired business owners, and learning from experts in the three breakout sessions. But I have to say, the highlight for me was being one of three WIN members (also including Kris Jamieson and Maureen Heinen) honored with an inaugural WIN award—what an amazing honor, in a room full of such accomplished women. Thank you!
 
Photo courtesy of Wendy Houser Blomseth, InBeaute Photography

 
T Squared Studio Logo 
Mix Creative worked with upscale commercial interior design firm T Squared Studio to refresh their logo, define their brand, and design their website (coming soon!).


Ditto & Co table signs

Mix Creative designed three self-standing table signs to highlight Ditto and Co services and encourage visitors to the booth to register for a drawing. Also see: Ditto & Co's temporary blog site. Our web clients have a branded web presence in the form of a custom blog while we design their full site.

Don't miss Darn Knit Anyway this Thursday morning on Fox 9 News!
Mix Client and Darn Knit Anyway owner Aimee Pelletier was invited to speak on camera in the 8:05am and 9:30am segments about the store's kitschy and fun Naughty Knit Night in honor of Valentine's Day!

Here are the details: Thursday, Feb 11th 6-8:30pm, knitters are welcome to come to the Stillwater store for good chocolate, good wine and some good laughs. You can sit and knit with us or just sit, chat and eat chocolate! Get ready for a laugh! Cost: Free. Check it out on their Classes page.
 
Congratulations, Aimee!

 
FOLLOW MIX CREATIVE
Social media is here to stay, and Mix Creative is in the thick of it, providing marketing and design insight via Twitter and our blog, Mixed Bag. Care to follow us? Here's our info:
 
Twitter: mixcreative
www.themixcreative.com 612 226 5717 info@themixcreative.com 3255 McKinley Street NE Minneapolis, MN 55418