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Make Your Marketing Collateral Stand Out in the Crowd

If you own or market a business, you probably have (or know you need to have) a brochure to hand out at business events and trade expos or mail to prospects. Brochures tell your story, describe your company's vision, list your capabilities and hopefully help you close sales. And because everyone including your competition has one, your brochure should convey your brand and stand out in the crowd. Here's how.

Think BIG:
Opt for an oversized piece. A standard brochure is 11" x 8.5" when unfolded, but you could go as big as 17" x 11" or larger. Printing companies are catching onto this trend and catering to the idea that bigger is better. Large pieces allow you to use more or larger photos and branding elements, and give you more flexibility in design. Plus, among a sea of sales pieces your brochure pops!

Fold in a fresh way: Illustrate how exceptional your business really is! Rather than a tri-fold brochure, try a single horizontal or vertical crease to create a finished size that stands out and makes your brand more memorable.

Rework the rectangle. Consider creating a brochure that's square or round.  Printers often have pre-made dies in several sizes to round corners or cut a custom shape that can add character to your design.  

Book it. Hold the fold altogether. Instead, print individual pages and bind them together. Choose a material or method that supports your brand.  Hardware like eyelets, brads or screws would work well for manufacturers, building contractors, and brands that mean business. Ribbon and twine for caterers and chefs, interior designers and companies with an organic, softer side. Or maybe something flexible like rubber bands or decorative paper clips for brands that are playful or young at heart.

Add a layer of good looks. Attach a CD, business card, or sticky note.  Include a pocket or two stuffed with samples or photos of your work. Perforate a page for prospects to return to you. Or place the brochure in a colorful or uniquely-sized envelope. Little extras go a long way in catching (and holding) the attention of an admirer.

Are you ready to rethink your brochure? Call us at 612.226.5717 or contact us to discuss your project and review our portfolio of ideas!

At mix creative, ideas are always blooming on ways to help our clients grow. And with this seaons's Hot Mix we take that commitment literally. Follow this plan of sun-loving perennials for an easy-care garden that's pretty summer and fall, courtesy of SpringHillNursery.com.

We're the perfect combination of graphic design, market sensibility, and advertising execution. So whether your business craves a new brochure and website re-design or a full advertising campaign, we've got the recipe for your success.  

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Historic King Inn 
Brand identification and development; logo design; brochure photography, content and design; website design, development, copywriting and photography; media planning and buying; print and web advertising design

Semple Mansion 
Website redesign including copywriting and programming; stationery set design; direct mail postcard design; Minnesota Bride and The Knot magazine ad design; print and web advertising design

Chromis Fiberoptics  Website re-design; data sheet design; pocket folder design

Saint Paul Classic Cookie
St. Paul

Russell's Catering

Big Lake

Twin Cities Women's Choir
We believe it's good business to give back. That's why each year, we donate our services to one or two organizations or causes that we admire and appreciate. The Twin Cities Women's Choir is a diverse and dynamic group of women who build community through music. We're honored to be re-designing their communication pieces.

"You are amazing and have an amazing eye for detail! I am so impressed."

St. Paul Classic Cookie


"I highly recommend the Mix Creative.  With over 15 years of marketing experience, I've worked with dozens of agency level designers, none of whom could compete with Katrina's level of professionalism, understanding and talent for communicating the client's brand in an effective manner."

- Melissa, HANNAHco

www.themixcreative.com 612 226 5717 info@themixcreative.com 3255 McKinley Street NE Minneapolis, MN 55418