Use Your Company's Anniversary As A Powerful Marketing Tool
Mix Creative turns one year this month, it's got me thinking about celebrating
company milestones. Beyond the sentimental,
anniversaries can be perfect occasions for marketing your company
and focusing your goals. Here are some ways you can mark your company's
1. Use anniversaries as a time to review your
accomplishments and set goals for the coming year.
2. Trumpet your accomplishments! Update your website or send an e-newsletter to
let clients know about important goals you've met, and how that benefits them. Customers and new
prospects like to know they're doing business with a company that has experience and know-how.
3. Been in business 10, 15, 20 years or more? Congratulations, you
must be doing something right! Don't assume your customers know your
company's successful history. Create an anniversary version of your logo or add a
tagline to use in your marketing materials. Use it on employee t-shirts, buttons, or other promotional items too.
Above Right: Mix designed a 10-year anniversary logo for Peapods to
use in marketing materials throughout the year. Pictured: Village Voice advertisement.
4. Have a party! Hold an open house
for your customers at your space. Thank them in person for their business.
5. Create Anniversary Promotions.
Hold a sale, have a
coupon, or even a prize drawing to celebrate. Make sure to advertise
the promotion: Send a direct mail postcard to your, follow up with a
print ad and create an announcement on your website's home page.
6. Take advantage of free publicity.
Send a press
release to publications your customers or prospects subscribe to. Be
creative and make it interesting to get it picked up. Try a publicity
stunt: hold a contest to make sculptures out of your product, or
perhaps create a giant version of your product.
As we celebrate our first full year of
business as Mix Creative, we'd like to say a big THANK YOU to our
awesome clients who made it possible! It's truly a pleasure to
associate with such intelligent, driven, and creative people every day.
To mark our one-year milestone, I thought it would be fun to reflect
We built our client list from one company to over twenty
We added custom e-newsletters to the suite of print and web products we
We produced our first content-managed web site
We published advertisements in over a dozen different publications
Our website design for GoFishCommercial.com appeared in Forbes
Our press release for Saint Paul Classic Cookie was picked up by
the Star Tribune and featured on the cover of their business section
We worked with some brilliant photographers to shoot food (catering and
cookies), fashion, and interiors for our clients
We created Flash presentations for web clients like the Semple Mansion and
Thanks to everyone for a terrific year. We look forward to
continuing our work as your partner in your marketing and design
efforts in the years to come!
Principal, Mix Creative
Direct mail campaigns
Branding, website and business stationery
Woodbury Lakes Shopping Center
Fall advertising campaign featuring original
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