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Use Your Company's Anniversary As A Powerful Marketing Tool


As Mix Creative turns one year this month, it's got me thinking about celebrating company milestones. Beyond the sentimental, anniversaries can be perfect occasions for marketing your company and focusing your goals. Here are some ways you can mark your company's milestones:

1. Use anniversaries as a time to review your accomplishments and set goals for the coming year.

2. Trumpet your accomplishments! Update your website or send an e-newsletter to let clients know about important goals you've met, and how that benefits them. Customers and new prospects like to know they're doing business with a company that has experience and know-how.

Mix Created a 10 year anniversary logo for Peapods

3. Been in business 10, 15, 20 years or more? Congratulations, you must be doing something right! Don't assume your customers know your company's successful history. Create an anniversary version of your logo or add a tagline to use in your marketing materials. Use it on employee t-shirts, buttons, or other promotional items too.

Above Right: Mix designed a 10-year anniversary logo for Peapods to use in marketing materials throughout the year. Pictured: Village Voice advertisement.

4. Have a party! Hold an open house for your customers at your space. Thank them in person for their business.

5. Create Anniversary Promotions. Hold a sale, have a coupon, or even a prize drawing to celebrate. Make sure to advertise the promotion: Send a direct mail postcard to your, follow up with a print ad and create an announcement on your website's home page.

6. Take advantage of free publicity. Send a press release to publications your customers or prospects subscribe to. Be creative and make it interesting to get it picked up. Try a publicity stunt: hold a contest to make sculptures out of your product, or perhaps create a giant version of your product.


As we celebrate our first full year of business as Mix Creative, we'd like to say a big THANK YOU to our awesome clients who made it possible! It's truly a pleasure to associate with such intelligent, driven, and creative people every day.

To mark our one-year milestone, I thought it would be fun to reflect on some accomplishments:

We built our client list from one company to over twenty

We added custom e-newsletters to the suite of print and web products we offer

We produced our first content-managed web site

We published advertisements in over a dozen different publications


Our website design for GoFishCommercial.com appeared in Forbes Magazine

Our press release for Saint Paul Classic Cookie was picked up by the Star Tribune and featured on the cover of their business section

We worked with some brilliant photographers to shoot food (catering and cookies), fashion, and interiors for our clients

We created Flash presentations for web clients like the Semple Mansion and Chromis Fiberoptics

Thanks to everyone for a terrific year. We look forward to continuing our work as your partner in your marketing and design efforts in the years to come!


Principal, Mix Creative 




We're the perfect combination of graphic design, market sensibility, and advertising execution. So whether your business craves a new brochure and website re-design or a full advertising campaign, we've got the recipe for your success.  

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